MARQUE CINÉMA DE MES NUITS - PARIS - CRÉATION D'UNE LIGNE DE VÊTEMENTS DE PRÊT A PORTER
https://www.cinema-de-mes-nuits.com/
CINEMA DE MES NUITS / BRAND CONCEPT - CREATION OF HIGH-STREET WOMEN'S CLOTHING LINE
The inspiration for the line comes from the silver screen.
The idea is to try and reproduce the emotions created by the images of some of the finest women in world cinema, such as the fascinating Phyllis Dietrichson (Barbara Stanwyck, “Double Indemnity”, 1944), the touching and irresistible Princess Ann (Audrey Hepburn, “Roman Holiday”, 1953), the fragile and sensual Madame de Tourvel and the seductive Marquise de Merteuil (Michel Pfeiffer and Glenn Close, “Dangerous Liaisons”, 1989), the majestic and refined mother of Tadzio (Silvana Mangano “Death in Venice”, 1971) and the bewitching and deeply moving Maddalena Cecconi (Anna Maniani, “Bellissima”, 1951), and so many others.
From painting to fashion, Macha Totibadze launches her first collection, with retro chic, elegant dresses that are beautifully cut and detailed. Celebrated by the Russian press (Vogue, Harper's bazar, L'officiel), her brand “Cinéma de mes nuits” proposes 10 belle de jour style dresses inspired by the Seventh Art.
From Russia with Love
Macha Totibadze has always had a need to create and design, to shape her inspirations into any type of medium; dolls, decor, drawings, paintings and now couture. She comes from a great line of Georgian artists: the Academy of Fine Art of Tbilissi is named after her grandfather. Her father directed the academy and her brothers are renowned painters in Russia. Her mother and muse, Nana, was a beautifully elegant woman whose influence can be seen in this first collection of dresses.
Macha naturally followed artistic training, first in Moscow, then in Paris. She studied the history of fashion and theatre and cinema costume. As a painter, she participated in several exhibitions. “Creating is my way of moving forward, of expressing myself, it’s essential for me.”
Paris, je t'aime
Macha moved to Paris permanently, where she gave birth to her daughter Paola. Whilst continuing her artistic activities, for ten years she invested herself in the world of ready-to-wear by directing a clothing and lingerie import-export company.
For Macha Totibadze, each detail counts. She considered that fashion was often too boring and “normal”, and the finish was careless and quick. She felt it was therefore necessary to create her own fashion world. And so, she contacted “Tout-Paris” - the fashionable Parisian set, from fashion artisans and pattern makers to button-makers and research and development departments, to create her brand "Cinéma de mes nuits" and set to work on her first collection.
“When I was young, the shops in Moscow didn’t offer much choice.” Perhaps as a reaction to this, Macha has always loved fashion, accessories and especially the great variety of fabrics that exist, that she loves to touch to understand how they will work. Today still, the choice of fabrics and materials is a main element of her collection. Her dresses have complex shapes and for some are almost “blurry”, with an haute-couture aspect.
We find Irish linen, British Liberty fabrics, French lace (Sophie Hallette), Italian silk and viscose, as well as the traditional French technique of pleating (Plissés de France).
The prototypes and patterns were made by the designers of the KAMI (Kenzo, Céline, Lacroix, Givenchy...) research and development department.
“There is a real expertise, a high level of technical skill in French design. You have to make the most of this to preserve these jobs and production.”
And God created woman
Macha Totibadze presents 10 models for 10 seductresses, all with a similar shape and a distinct style. This collection appears simple but in fact each tiny detail embodies sophistication. Some models are made from more than forty pieces with an elaborate cut to emphasise a woman’s body and flatter their femininity. “The femme fatale is not necessarily aggressive, she can appear discrete at first, but her clothes should define her.”
“By choosing a dress, we can choose who we want to be for the day, for the evening.
We become a character with our accessories and our mood, a moment to bring out our Woody Allen side or Marlène Dietrich... With this collection, I don’t want us to see the dresses, but the women wearing them.”
